SCIENCE AND STYLE IN YOUR HANDS WITH DUAL PLEX TECHNOLOGY

Professional finish for stylists who understand styling as a creative tool in constant evolution.
High-performance formulas that allow each product to be used individually or combined with others, adapting the result to the hair, the technique and the stylist’s intention.
Each product features a professional 3-digit numbering system (0–5) that makes it possible to instantly identify its behaviour in terms of hold, treatment and shine. A coding system designed to work with precision, create combinations and control the result accurately.
All products integrate DUAL PLEX Technology into their formula, providing hold, shine and care in every finish. A multi-layer repair system that acts from the inside to the surface of the hair fibre: Cortex Bond Plex™ reinforces the internal structure, while Cuticle Performance Plex™ enhances the surface, shine and sealing. Visible results without compromising hair quality.
The same look can be transformed with a single gesture: more control or more movement, more definition or a natural finish.
Styling Lab adapts to you.
PROFESSIONAL NUMBERING SYSTEM
The line uses a three-digit code on a scale from 0 (minimum) to 5 (maximum) to describe each product. This system makes it possible to quickly understand its characteristics and create precise combinations.
- 1st Digit ▶ Hold
- 2nd Digit ▶ Treatment
- 3rd Digit ▶ Shine
USAGE SYMBOLS
An icon system designed to quickly and intuitively identify the tools each product can be used with. It helps the professional choose the right technique (hairdryer, diffuser, flat iron or manual application) and adapt usage to the desired finish.

APPLIED EXAMPLE

Styling Lab
PREPARATION
Repairs and revitalizes
Hair Cure Shampoo
RECONSTRUCTING SHAMPOO
SHINE AND SOFTNESS
Cleanses, strengthens and adds shine and softness to the hair after treatment.
Discover it >Hair Cure Detox Shampoo
PURIFYING SHAMPOO
CLEANSING AND DETOX
Deeply cleanses, removing impurities and preparing the hair for treatments.
Discover it >Hair Cure Mask
HAIR MASK
REPAIR AND STRENGTH
Repairs, strengthens and softens damaged hair, reducing breakage.
Discover it >Hair Cure Treatment
RECONSTRUCTING TREATMENT
INTENSIVE REPAIR
Triple treatment that rebuilds the fibre, reduces breakage and restores strength and shine from within.
Discover it >Styling Lab
STRUCTURE
Shapes and adds body
Flow 233
STYLING WATER
MOISTURE AND CONTROL
Tames the hair, defines waves and provides natural hold with no residue.
Discover it >Bloom 324
VOLUME LOTION
DENSITY AND SHINE
Provides body and density, protects from heat and adds shine with natural movement.
Discover it >Dual 345
STYLING CREAM
CONTROL AND DEFINITION
Provides control, definition and softness to the hair, helping to tame frizz and protect against heat.
Discover it >Density 245
STYLING CREAM
VOLUME AND DENSITY
Provides volume with a light texture, leaving the hair soft, shiny and weightless.
Discover it >Gloss 045
STYLING CREAM
NOURISHMENT AND REPAIR
Deep nourishment, intense shine and repair for dry or damaged hair, without weighing it down.
Discover it >Smooth 155
ANTI-FRIZZ GEL
PROTECTION AND SHINE
Controls frizz, protects from heat and leaves the hair strong and shiny.
Discover it >Boost 320
VOLUMIZING SPRAY
VOLUME AND TEXTURE
Provides visible volume and texture from the roots, without weighing the hair down.
Discover it >Flex 435
HAIR MOUSSE
HOLD AND SOFTNESS
Tames the hair, defines waves and provides natural hold with no residue.
Discover it >Styling Lab
DEFINITION
Perfect texture and volume
Steel 545
EXTRA STRONG HOLD GEL
HOLD AND SHINE
Extreme control and definition. For curls, wet effect or structured hairstyles.
Discover it >Fibre 522
FIBROUS WAX
HOLD AND TEXTURE
Strong hold. Allows you to create textures and defined styles with long-lasting control and a natural finish.
Discover it >Matte 510
CLAY WAX
HOLD AND TEXTURE
Clay wax with a matte finish and strong hold. Ideal for creating textures and defined styles.
Discover it >Dust 311
VOLUMIZING POWDER
VOLUME AND TEXTURE
Provides instant body and precise control for long-lasting hairstyles and updos.
Discover it >Styling Lab
FINISH
Shine and hold without limits
Fix Shine 314
STRONG HOLD HAIR SPRAY
HOLD AND SHINE
Strong hold, intense shine and long-lasting control without stiffness.
Discover it >Fix Shine 514
EXTRA STRONG HOLD HAIR SPRAY
HOLD AND SHINE
Extra strong hold, intense shine and long-lasting control without stiffness.
Discover it >Glow 055
REPAIR SERUM
REPAIR AND SHINE
Nourishes, protects and seals the cuticle, adding shine without weighing the hair down.
Discover it >Styling Lab
Transforms styling into an experience of precise, flexible and professional creation, adapting to every technique, texture and stylist’s vision without compromising hair care.
With Styling Lab you will create finishes without limits.
Discover Styling Lab >
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